Marketing Management South Asian Perspective Philip Kotler Koshy Jha 14th Edition ➝
Marketing Management South Asian Perspective Philip Kotler Koshy Jha 14th Edition ➝
Marketing Management South Asian Perspective Philip Kotler Koshy Jha 14th Edition
KOSHY JHA is Director of the Center for Strategic Research at the J. L. Kellogg School of Management at Northwestern University. He received his Ph.D. in marketing from the J. L. Kellogg School of Management at Northwestern University, and is author of over fifty articles published in leading marketing journals, and has served as co-editor of two leading marketing journals. He is co-author of such textbooks as The New Marketing: From Scientific Management to Segmentation, Service Innovation, and Viral Marketing, and Strategic Marketing.
SOUTH ASIAN PERSPECTIVE is based on the experience of marketing professors teaching at South Asian universities for the past twenty years. The South Asian perspective of this book is drawn from the unique cultures and circumstances in South Asian countries, including India, Pakistan, Bangladesh, Sri Lanka, Nepal, and Bhutan, and discussed in each chapter and at the end of each chapter. These perspectives are used to enhance the depth and breadth of the content. Several new South Asian cases are included. Further, marketing activities are discussed in the context of rural and urban markets.
SOUTH ASIAN PERSPECTIVE is ideal for first-year students of marketing and must be read in conjunction with the Business Foundations courses and the Strategic Management course. Further, experienced marketing professors can also use this book in their teaching for this particular segment of students. Professors can also use the South Asian Perspective to teach Marketing Management across the world, using their own examples and the new cases from South Asian countries. The companion Web site includes many resources such as the South Asian Perspective, additional applications based on the cases, and additional cases from South Asia for further student and professor engagement. SOUTH ASIAN PERSPECTIVE covers a wide range of topics, including strategy development, brand building, financial management, marketing research, and consumer research, consumer and industrial marketing, and e-marketing. It is an excellent primer for first-year marketing and its current edition is the perfect companion to marketing management south asian perspective jha kotler.
South Asian Perspective on Marketing Management by Philip Kotler, Kevin. Keller, Abraham Koshy. Edition. . Marketing Management: A South Asian Perspective thirteenth by Philip. Kotler, Kevin. Keller, Abraham Koshy. Mithileshwar Jha. A South Asian Perspective on Marketing Management by Philip. Kotler, Kevin. Keller, Abraham Koshy. Edition. 0-03-219231-2:. South Asian Perspective on Marketing Management by Philip. Kotler, Kevin. Keller, Abraham Koshy. Edition. Amazon.in - Buy South Asian Perspective on Marketing Management by Philip. This book is not just about Marketing, but also about my life's journey. Philip Kotler's books have been a guiding force to me all this while. His work has deepened my understanding of the world, and helped me become a better thinker and a better writer. He has helped me in innumerable ways. I am proud to have him as a friend. Marketing ManagementA South Asian PerspectivePhilip Kotler;Kevin Lane Keller;Abraham Koshy;andMithileswarJha, Marketing Management: A South Asian Perspective, 14/e, Pearson, 2013. In a career spanning more than four decades, Prof. Jha has contributed to national level policy making in the areas of Public distribution system, handlooms, and bio-gas. Professor Jha has published a number of articles in leading Indian Journals and has developed about a dozen cases. He has co-authored Marketing Management(14th edition)-A South Asian Perspective, published in 2012 by Pearson education, with Philip Kotler, Kevin L. Keller and Abraham Koshy. He was also a co-author in the 12th and 13th editions of this globally acclaimed text. He has also contributed three chapters in Culturally Adapted Social Marketing (CASM) Manual with Dr. T. Scarlett Epstein of U.K. The book has been published by Sage, India in the year 1999. He has Chaired, six doctoral dissertation committees, and has served as a member on five doctoral dissertation committees 5ec8ef588b
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